Search
Engine Optimisation
 SEO - Search Engine Optimisation [organic
search results]
'If
something looks too good to be true it probably
is'
No
one can 'guarantee' that they will get your website on the
first page of Google, never mind the No. 1 position, for a 'competitive'
keyword or keyword phrase, without spending a great deal of
time and money.
If
the prime 'keyword'
for your business is
unusual with a low
search count, then it should not be too difficult to achieve a
high ranking position on Google, but there are still no
guarantees. The
algorithms used by
Google to rank websites are constantly
changing.
Wikipedia
definition:
Search engine
optimization (SEO)
is the process of improving the volume and quality of traffic
to a web site from search engines via "natural" ("organic" or
"algorithmic") search results. Typically, the higher a site's
"page rank" (i.e, the earlier it comes in the search results
list), the more visitors it will receive from the search
engine.
Search Engine Optimisation
- explained
Search Engine Optimisation (SEO)
is about designing the structure
and content [known as 'on-page' factors]
of a website so that it is viewed by the
Search Engines as meeting their
criteria. Search Engines send out 'Spiders' to analyse each
website and if the
'visit/audit' is successful then there is an
increased
possibility that you will achieve
favourable results
in the organic Search Engine Result Pages
(SERPs).
There
are also 'off-page' factors such as 'back-linking', 'article
submissions' and so on.
Whilst there are an increasing number of
'software applications' designed to save time, ethical
Search Engine Optimisation still
requires painstaking work and attention to detail. It should
also be recognised that a website that becomes 'stale' will not
be able to maintain favourable results.
Each
website will need a different Optimisation Strategy and we
will be happy to discuss your
websites specific requirements.
WebDesignWestMidlands.net
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